A disciplined approach to your marketing campaigns will ensure success.

Don’t send standalone digital campaigns fragmented to unknown audiences.

Instead create an acquisition marketing program that amplifies your message across channels to the best audience for your brand.

Contact us today and an Account Specialist will work with you to outline the best strategy to exceed your KPIs. Our consultative approach includes the below checklist and more.

Creating the Audience

• Leverage our database of 250 million consumers & 60 million business contacts nationwide.

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Leverage our database of 250 million consumers & 60 million business contacts nationwide.
- We have hundreds of selections available to hone in on your best prospects.
- Behavior is preferred over demographics when available.
Identify who is visiting your website with our website visitor pixel and pull these warm leads into your database and future digital and direct mail campaigns.
Include or suppress your house list/warm leads by channel
- Add your house list to the channel(s) where you aren’t already engaged
- Suppress your house list from channels you’re already using

Choosing the Right Channel(s)

• Let us know your KPIs and budget.
• We customize people-based campaigns to complement what you are already doing.

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Let us know your KPIs and budget.
We customize people-based campaigns to complement what you are already doing.
Options include: email, display, video, social, CTV, direct mail – all to the same audience
See who is engaging with your brand where

Advising on Message and Offer

• Clearly communicate your unique selling proposition
• Give your prospects an incentive to act now!

Laying out the Best Creative(s)

• We follow our best practices for each channel and device type
• Be sure to include soft and hard CTAs to engage with prospects as they prefer

Don’t Overlook the Importance of Optimized Landing Pages

• We can help ensure your website or landing page has a clear message, good user experience and will capture leads

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We can help ensure your website or landing page has a clear message, good user experience and will capture leads
Create personalized urls (PURLs) to increase relevance and better integrate your digital and direct mail efforts

Campaign Execution

White glove deployment of people-based campaigns across several channels
We can identify digital responders to your campaigns across ALL channels – add them to your database and remarket to them!

Reporting & Analytics

• Beyond the standard reporting that comes with every campaign type, attribution analytics are included for every campaign
• Full data transparency

Forward Strategy

• Learn from each campaign and apply those learnings to optimize response and minimize waste

Integrated Direct Marketing

A disciplined approach to your marketing campaigns will ensure success.